About CORE

Strong hair starts at the core.

CORE was started with a simple frustration: most haircare promises a lot and delivers very little. We stripped the category back to first principles — what hair actually needs, what scalps actually tolerate, and what genuinely makes a difference week after week.

Every formula is built around our signature CORE complex: a blend of bond-repair peptides, plant-derived oils, and scalp-supporting actives. No sulfates. No parabens. No filler ingredients designed only to make a bottle look fuller.

Six products. Designed to work together. Designed to work, full stop.